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Factors Influencing Online Shoppers’ Perceptions Of Website Quality

Author

Listed:
  • Kamal K. Gupta
  • Sandhir Sharma
  • Amit Tyagi

Abstract

The proliferation of business-to-consumer e-commerce activities has created a need to understand how and why people participate in e-commerce. In today’s crowded electronic marketplace, the quality of website plays a key role in attracting and converting the visitors into customers. Therefore, knowledge regarding the factors influencing online buyers’ perceptions of website quality is a must for the e-marketeers to develop effective e-marketing strategies. With the objective of identifying these factors, a survey was conducted in the National Capital Region, India, and exploratory factor analysis was used. As a result of factor analysis four factors, namely website design, website reliability/fulfilment, website security/privacy, and website customer service were established as including online buyers’ perceptions of website quality.

Suggested Citation

  • Kamal K. Gupta & Sandhir Sharma & Amit Tyagi, 2006. "Factors Influencing Online Shoppers’ Perceptions Of Website Quality," Paradigm, , vol. 10(1), pages 44-50, January.
    • Handle: RePEc:sae:padigm:v:10:y:2006:i:1:p:44-50
    DOI: 10.1177/0971890720060107
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