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Effects of Game-Like Interactive Graphics on Risk Perceptions and Decisions

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  • Jessica S. Ancker
  • Elke U. Weber
  • Rita Kukafka

Abstract

Background . Many patients have difficulty interpreting risks described in statistical terms as percentages. Computer game technology offers the opportunity to experience how often an event occurs, rather than simply read about its frequency. Objective . To assess effects of interactive graphics on risk perceptions and decisions. Design . Electronic questionnaire. Participants and setting . Respondents (n = 165) recruited online or at an urban hospital. Intervention . Health risks were illustrated by either static graphics or interactive game-like graphics. The interactive search graphic was a grid of squares, which, when clicked, revealed stick figures underneath. Respondents had to click until they found a figure affected by the disease. Measurements . Risk feelings, risk estimates, intention to take preventive action. Results . Different graphics did not affect mean risk estimates, risk feelings, or intention. Low-numeracy participants reported significantly higher risk feelings than high-numeracy ones except with the interactive search graphic. Unexpectedly, respondents reported stronger intentions to take preventive action when the intention question followed questions about efficacy and disease severity than when it followed perceived risk questions (65% v. 34%; P

Suggested Citation

  • Jessica S. Ancker & Elke U. Weber & Rita Kukafka, 2011. "Effects of Game-Like Interactive Graphics on Risk Perceptions and Decisions," Medical Decision Making, , vol. 31(1), pages 130-142, January.
    • Handle: RePEc:sae:medema:v:31:y:2011:i:1:p:130-142
    DOI: 10.1177/0272989X10364847
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    References listed on IDEAS

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    1. Andrea D. Gurmankin & Jonathan Baron & Katrina Armstrong, 2004. "Intended Message Versus Message Received in Hypothetical Physician Risk Communications: Exploring the Gap," Risk Analysis, John Wiley & Sons, vol. 24(5), pages 1337-1347, October.
    2. Paul Slovic & Melissa L. Finucane & Ellen Peters & Donald G. MacGregor, 2004. "Risk as Analysis and Risk as Feelings: Some Thoughts about Affect, Reason, Risk, and Rationality," Risk Analysis, John Wiley & Sons, vol. 24(2), pages 311-322, April.
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    1. Bas Donkers & Carlos J.S. Lourenco & Benedict G.C. Dellaert & Daniel G. Goldstein, 2013. "Using Preferred Outcome Distributions to estimate Value and Probability Weighting Functions in Decisions under Risk," Tinbergen Institute Discussion Papers 13-065/VII, Tinbergen Institute.
    2. Carissa Bonner & Lyndal J. Trevena & Wolfgang Gaissmaier & Paul K. J. Han & Yasmina Okan & Elissa Ozanne & Ellen Peters & Daniëlle Timmermans & Brian J. Zikmund-Fisher, 2021. "Current Best Practice for Presenting Probabilities in Patient Decision Aids: Fundamental Principles," Medical Decision Making, , vol. 41(7), pages 821-833, October.

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