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Communicating the Benefits of Chronic Preventive Therapy

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  • Janet E. Hux
  • C. David Naylor

Abstract

Patients' informed acceptance of chronic medical therapy hinges on communicating the potential benefits of drugs in quantitative terms. In a hypothetical scenario of treatment initiation, the authors assessed how three different formats of the same data affected the willingness of 100 outpatients to take what were implied to be three different lipid-lowering drugs. Side-effects were declared negligible and costs insured. Subjects make a "yes-no" decision about taking such a medication, and graded the decision on a certainty scale. Advised of a relative risk reduction-"34% reduction in heart attacks"-88% of the patients assented to therapy. All other formats elicited significantly more refusals (p

Suggested Citation

  • Janet E. Hux & C. David Naylor, 1995. "Communicating the Benefits of Chronic Preventive Therapy," Medical Decision Making, , vol. 15(2), pages 152-157, June.
    • Handle: RePEc:sae:medema:v:15:y:1995:i:2:p:152-157
    DOI: 10.1177/0272989X9501500208
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