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RETRACTED: PRM Scale: An Innovative Tool for Indian Automobile Sector

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Listed:
  • Anuja Agarwal
  • Deepali Singh

Abstract

The research study aims at developing a reliable partner relationship management (PRM) scale specific to Indian automobile sector. The review of literature on PRM has revealed a need to develop such scale for more effective implementation of PRM practices with sound value-laden relationship between the manufacturer and the channel partners. Literature review is followed by questionnaire development through depth interview with some of the automobile manufacturers and channel partners belonging to the northern and southern regions of India. A questionnaire survey was carried out and a standard methodology was used consisting of exploratory and confirmatory factor analysis for analyzing data and ultimately for scale development. Findings of the study revealed PRM as a multidimensional construct comprising five factors, namely organizational structure, trust, commitment, customization and market orientation. These factors should be given the utmost importance for relationship enhancement among channel partners specifically in the Indian automobile sector. The novelty of the research work lies in proposing a reliable and valid measurement instrument for enhancing PRM effectiveness.

Suggested Citation

  • Anuja Agarwal & Deepali Singh, 2014. "RETRACTED: PRM Scale: An Innovative Tool for Indian Automobile Sector," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 39(4), pages 411-422, November.
    • Handle: RePEc:sae:manlab:v:39:y:2014:i:4:p:411-422
    DOI: 10.1177/0258042X15578017
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    References listed on IDEAS

    as
    1. Mee-Shew Cheung & Matthew B. Myers, 2008. "Managing knowledge sharing networks in global supply chains," International Journal of Management and Decision Making, Inderscience Enterprises Ltd, vol. 9(6), pages 581-599.
    2. Arun Kumar Agariya & Deepali Singh, 2013. "CRM Scale Development and Validation in Indian Telecom Sector," International Journal of Customer Relationship Marketing and Management (IJCRMM), IGI Global, vol. 4(3), pages 1-19, July.
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