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A Product Oriented Analysis of Shoppers' Choice Towards Different Retail Formats

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  • Deepak Devgan
  • Mandeep Kaur

Abstract

India has emerged as the world's most attractive retail market. Many international retailers are showing keen interest to grab the maximum pie of this market. However, the choice of format for buying different varieties of products may not be same for Indian shoppers. Therefore, before entering such a market, there is a need to conduct a research for exploring the right shopping format for a particular product from the retailers' point of view. The present study is an attempt to bring out the preferred shopping formats for a wide variety of products. The analysis revealed that shoppers preferred to buy “convenience products†from small shops; whereas, “speciality products†from shopping malls and e-shopping failed to attract the attention of the shoppers. An interesting outcome of the study revealed a shift in the shoppers' interest from traditional small shops to well-equipped burgeoning shopping malls.

Suggested Citation

  • Deepak Devgan & Mandeep Kaur, 2009. "A Product Oriented Analysis of Shoppers' Choice Towards Different Retail Formats," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 34(1), pages 114-124, February.
    • Handle: RePEc:sae:manlab:v:34:y:2009:i:1:p:114-124
    DOI: 10.1177/0258042X0903400108
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