Strategic Perspective of Green Consumerism: Learning from Japanese Management

Japan has achieved economic wealth, however, this is seriously depleting the natural resources, and destroying environment. Turning a militarily defeated nation into one of the world's great industrial giants has always been a great mystery. No all embracing theory has as yet evolved from the mutual mediation of historical and theoretical studies of local Japanese business management practices. The Japanese style of management is based on ethics, honour and credibility. Comparing the culture of Japan in which vagueness, ambiguity, and tentative decisions were acceptable, and preferable to American culture that valued fast decisions. Japanese corporate product development strategies are the dynamic and continuous process of adaptation to change in the environment. The Japan government established the Basic Law for Establishing a Recycling-based society. One significant change that has occurred is that Japanese companies seem to have gained a clearer understanding. This clarification has changed the attitude of these companies toward recycling. The proper recycling of products is helping to contribute to a more positive brand image for companies. So far there is no comprehensive source based on Japanese management which could prove useful to heads of companies in a country like India. Corporations looking to reap the benefits associated with eco-innovation and green marketing should make a public commitment to developing more eco-innovative products and educate consumers about what they personally can do to help.