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Rural arts entrepreneurs’ placemaking – how ‘entrepreneurial placemaking’ explains rural creative hub evolution during COVID-19 lockdown

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  • Inge Hill
  • Louise Manning
  • Richard Frost

Abstract

This article critically evaluates the development and impact of a new online ‘dance practice’ service in a rural creative hub Remote . The research asks: ‘How does entrepreneurial placemaking contribute to the evolution of rural creative hubs during the COVID-19 pandemic?’ To answer this question, the article critically evaluates the business activities of one artisan entrepreneur, applying placemaking and resilience. Using a case study strategy, this research employs online qualitative research. Creative hub development is explained as a result of ‘entrepreneurial placemaking’, forming the main contribution of this article. This term subsumes multi-layered exchanges. ‘Entrepreneurial placemaking’ is conceptualised as continuous becoming, and illustrated by Remote’s adaption processes to lockdown phases. Remote is turned into a stage for digital placemaking during the COVID-19 lockdown via the ‘open dance practice’ service provided by a performance dance artist. Findings highlight that to enact entrepreneurial placemaking, creative professionals need to draw upon adaptive capacity, which includes the ability to develop exchange relationships and business-related digital skills. Peer-learning is a recommended solution for developing such digital skills across artist entrepreneurial communities. This article contributes to the ongoing conversation on the role of creative hubs for socio-economic development foregrounding the activities of hub users.

Suggested Citation

  • Inge Hill & Louise Manning & Richard Frost, 2021. "Rural arts entrepreneurs’ placemaking – how ‘entrepreneurial placemaking’ explains rural creative hub evolution during COVID-19 lockdown," Local Economy, London South Bank University, vol. 36(7-8), pages 627-649, November.
    • Handle: RePEc:sae:loceco:v:36:y:2021:i:7-8:p:627-649
    DOI: 10.1177/02690942221083838
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    References listed on IDEAS

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    1. Marco Cucculelli & Valentina Peruzzi, 2020. "Post-crisis firm survival, business model changes, and learning: evidence from the Italian manufacturing industry," Small Business Economics, Springer, vol. 54(2), pages 459-474, February.
    2. Satish Nambisan, 2017. "Digital Entrepreneurship: Toward a Digital Technology Perspective of Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 41(6), pages 1029-1055, November.
    3. Surabhi Pancholi & Tan Yigitcanlar & Mirko Guaralda, 2015. "Place making facilitators of knowledge and innovation spaces: insights from European best practices," International Journal of Knowledge-Based Development, Inderscience Enterprises Ltd, vol. 6(3), pages 215-240.
    4. Ayala, Juan-Carlos & Manzano, Guadalupe, 2014. "The resilience of the entrepreneur. Influence on the success of the business. A longitudinal analysis," Journal of Economic Psychology, Elsevier, vol. 42(C), pages 126-135.
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    1. Adrian-Gheorghe Florea & Diana-Cristina Sava & Olivia Andreea Marcu, 2022. "Testing the Catalysts of the Romanian Creative Economy—A Panel Data Analysis Approach," Sustainability, MDPI, vol. 14(21), pages 1-18, November.

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