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Entrepreneurial Organization Building in the Emerging Economy

Author

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  • Ganesh Natarajan

Abstract

Zensar Technologies is a significant success story of the India software services industry. In this article, Ganesh Natarajan who led the company as it’s Vice Chairman and CEO from 2001 to 2016 presents the exciting journey of the company. The article highlights the inflection points, the hurdles that the management team had to navigate and the unique attributes that made it a global success story. The article is derived from the Sage Publications book written by Ganesh Natarajan band Prameela Kalive titled ‘From Start-up to Global Success—the story of Zensar.’

Suggested Citation

  • Ganesh Natarajan, 2017. "Entrepreneurial Organization Building in the Emerging Economy," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 3(2), pages 91-104, July.
    • Handle: RePEc:sae:jouent:v:3:y:2017:i:2:p:91-104
    DOI: 10.1177/2393957517712391
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