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The Role of Market Orientation in the Relationship between Entrepreneurial Proactiveness and Performance

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  • Andreu Blesa

    (Department of Management and Marketing at the Universitat Jaume I (Spain))

  • Maria Ripollés

    (Department of Management and Marketing at the Universitat Jaume I (Spain))

Abstract

The relationship between entrepreneurial proactiveness and business performance has often been implicitly assumed to be positive. The thrust in this argument is the firm's ability to anticipate needs in the marketplace and also to anticipate the action of its competitors. However, very little research has been done to examine this relationship. The present study makes an attempt to examine this relationship. The study makes an attempt to identify the role of market orientation as a moder ating factor between entrepreneurial proactiveness and business performance. The paper presents the results of the study carried out in the Spanish ceramic tile sector. The study used validated scales to measure the entrepreneurial proactive ness and market orientation. The statistical technique used is path analysis. The research concluded that entrepreneurial proactiveness has a positive effect on market orientation, which again in turn has a positive effect on business profitability and sales growth.

Suggested Citation

  • Andreu Blesa & Maria Ripollés, 2003. "The Role of Market Orientation in the Relationship between Entrepreneurial Proactiveness and Performance," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 12(1), pages 1-19, March.
    • Handle: RePEc:sae:jouent:v:12:y:2003:i:1:p:1-19
    DOI: 10.1177/097135570301200101
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    Cited by:

    1. Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
    2. Nor Azila Mohd Noor & Abdul Qadir Rahomee Ahmed Aljanabi, 2016. "Moderating Role of Absorptive Capacity between Entrepreneurial Orientation and Technological Innovation Capabilities," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 704-710.
    3. Ammar Ahmed & Faiz Muhammad Khuwaja & Noor Ahmed Brohi & Ismail bin Lebai Othman, 2018. "Organizational Factors and Organizational Performance: A Resource-Based view and Social Exchange Theory Viewpoint," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 8(3), pages 579-599, March.

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