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A Stadium by Any Other Name

Author

Listed:
  • Eva Marikova Leeds

    (Moravian College)

  • Michael A. Leeds

    (Temple University)

  • Irina Pistolet

    (Grosvenor Investment Management)

Abstract

Since the 1990s, an increasing number of professional sports teams have sold the naming rights for their facilities to private firms. Although some policy makers have protested the private sector's appropriation of naming rights, no one has questioned the value of this strategy to the firms that buy the naming rights. The authors use a one-step version of event analysis to show that naming rights do not have a lasting impact on the profitability of the firms that buy them.

Suggested Citation

  • Eva Marikova Leeds & Michael A. Leeds & Irina Pistolet, 2007. "A Stadium by Any Other Name," Journal of Sports Economics, , vol. 8(6), pages 581-595, December.
    • Handle: RePEc:sae:jospec:v:8:y:2007:i:6:p:581-595
    DOI: 10.1177/1527002506296546
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    References listed on IDEAS

    as
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    3. Timothy DeSchriver & Paul E. Jensen, 2003. "What's in a Name? Price Variation in Sport Facility Naming Rights," Eastern Economic Journal, Eastern Economic Association, vol. 29(3), pages 359-376, Summer.
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    5. Dennis Coates & Brad R. Humphreys, 1999. "The growth effects of sport franchises, stadia, and arenas," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 18(4), pages 601-624.
    6. Aharony, Joseph & Swary, Itzhak, 1980. "Qtrly Dividend and Earnings Announcements and Stockholders' Returns: An Empirical Analysis," Journal of Finance, American Finance Association, vol. 35(1), pages 1-12, March.
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    8. A. Craig MacKinlay, 1997. "Event Studies in Economics and Finance," Journal of Economic Literature, American Economic Association, vol. 35(1), pages 13-39, March.
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    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Oliver Budzinski & Janina Satzer, 2011. "Sports Business and Multisided Markets: Towards a New Analytical Framework? (Long Version)," Working Papers 1104, International Association of Sports Economists;North American Association of Sports Economists.
    2. Deitz, George D. & Evans, Robert D. & Hansen, John D., 2013. "Sponsorship and shareholder value: A re-examination and extension," Journal of Business Research, Elsevier, vol. 66(9), pages 1427-1435.
    3. Eshghi, Kamran, 2022. "Are sports sponsorship announcements good news for shareholders? A meta-analysis," International Journal of Research in Marketing, Elsevier, vol. 39(1), pages 268-287.
    4. John Fizel & Chris R. McNeil, 2017. "Bowling for Dollars," Journal of Sports Economics, , vol. 18(2), pages 162-181, February.
    5. Krystian M. Zawadzki & Marcin Potrykus, 2023. "Stock Markets’ Reactions to the Announcement of the Hosts. An Event Study in the Analysis of Large Sporting Events in the Years 1976–2032," Journal of Sports Economics, , vol. 24(6), pages 759-800, August.
    6. Eddy, Terry, 2014. "Measuring effects of naming-rights sponsorships on college football fans’ purchasing intentions," Sport Management Review, Elsevier, vol. 17(3), pages 362-375.
    7. Peter von Allmen & Michael A . Leeds & Brad R. Humphreys, 2011. "Sports Economics as Applied Microeconomics," Chapters, in: Gail M. Hoyt & KimMarie McGoldrick (ed.), International Handbook on Teaching and Learning Economics, chapter 64, Edward Elgar Publishing.
    8. Chun-Da Chen & Chih-Chun Chen, 2012. "Assessing the Effects of Sports Marketing on Stock Returns," Journal of Sports Economics, , vol. 13(2), pages 169-197, April.
    9. Roger D. Blair & Jessica S. Haynes, 2009. "Comment on ``A Stadium by Any Other Name: The Value of Naming Rights''," Journal of Sports Economics, , vol. 10(2), pages 204-206, April.

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