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COVID-19 and Coping Strategies: A Study Among the Salaried Employees in Kerala

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  • Jisha S. Kumar
  • J. S. Bhagavathi

Abstract

COVID-19 has become of the most fatal pandemics in the century. It has widely spread among different countries in the world. Also, the pandemic has affected different sections of the society. It has psychologically and financially affected the individuals also. In this scenario, it is important to analyze the feeding and income coping strategies of the salaried class employees. For this, a questionnaire was developed using Google Form and was sent across different salaried class employees of Kerala. A total of 100 samples were taken and the analysis was done. The findings of the study indicated that most of them did stock up food during COVID-19, and those who did not preferred home deliveries from supermarkets. When financial strategies are considered, a higher strain and a lower emergency saving was witnessed among those of the lower income group. The palliative measures by the Government were equally welcomed by all the income groups except the medical facility.

Suggested Citation

  • Jisha S. Kumar & J. S. Bhagavathi, 2023. "COVID-19 and Coping Strategies: A Study Among the Salaried Employees in Kerala," Jindal Journal of Business Research, , vol. 12(1), pages 85-95, June.
    • Handle: RePEc:sae:jjlobr:v:12:y:2023:i:1:p:85-95
    DOI: 10.1177/22786821221091787
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    References listed on IDEAS

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    1. Akbar, Muhammad Imad ud Din & Butt, Abdul Rauf & Chaudhry, Ali Farhan, 2021. "Causality between Macroeconomic Indicators and Stock Market: An Econometric Analysis," Empirical Economic Review, Department of Economics and Statistics, Dr Hassan Murad School of Management, University of Management and Technology, Lahore, vol. 4(1), pages 137-155.
    2. Kartik B. Athreya & Jose Mustre-del-Rio & Juan M. Sanchez & Olivia Wilkinson, 2021. "The Evolving Relationship between COVID-19 and Financial Distress," Economic Bulletin, Federal Reserve Bank of Kansas City, issue February , pages 1-3, February.
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