Semiotics of Financial Marketplace

While finance has been concerned by expanding new information technology and mass media’s interest, it has made stunning progress in the last decades, both in practice and in theory. Financial reality is become more and more complex and new theoretical approaches have emerged to explain this evolution. Inspired by post-structuralism, this paper proposes a semiotic perspective of financial marketplace to better grasp the reciprocal link between financial interactions and quotations. We show then that each marketplace can be considered as a specific way of organizing financial reality with its own “rules†(as a language with its own “grammar†). Finally, we will see that this semiotic approach provides an interpretative framework to all empirical studies about the reciprocal link between volumes and prices. JEL Classification: A12, B41, G10.