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Investigating Influence of Moderators in Adopting Internet: Indian Seniors Perspective

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  • Hory Sankar Mukerjee
  • G. K. Deshmukh
  • Dewashish Mukherjee
  • Nidhi Chawla

Abstract

Present study identifies Indian seniors’ intention to use the internet and actual usage along with influence of age, gender, education and experience as moderators. This study proposes modifications in unified theory of acceptance and use of technology (UTAUT) model while adding education as moderators and also studied relationship between facilitating conditions (FC) and behavioural intention. The proposed research model was empirically tested by data collected from 371 Indian seniors above the age of 50 years through offline survey. The collected data were analysed using structural equation modelling (SEM) and multiple moderation analysis. The result revealed that performance expectancy (PE), effort expectancy (EE), subjective norm (SN), technology anxiety (TA) significantly influence elders’ behavioural intention (BI) to use and adopt internet except FC. Further BI resulted in actual system use which is also determined by FC. Actual system use is predicted by three variables: learning, place of access and health conditions. In this study only age and gender were emerged as moderators. Findings of the study have important implications particularly to understand determinants of Indian seniors’ intention to use the internet and actual usage along with influence of moderators.

Suggested Citation

  • Hory Sankar Mukerjee & G. K. Deshmukh & Dewashish Mukherjee & Nidhi Chawla, 2023. "Investigating Influence of Moderators in Adopting Internet: Indian Seniors Perspective," Global Business Review, International Management Institute, vol. 24(4), pages 721-741, August.
    • Handle: RePEc:sae:globus:v:24:y:2023:i:4:p:721-741
    DOI: 10.1177/0972150920908690
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