IDEAS home Printed from https://ideas.repec.org/a/sae/globus/v18y2017i3_supplps191-s202.html
   My bibliography  Save this article

Marketization and Foucault

Author

Listed:
  • Aras Özgün
  • Nikhilesh Dholakia
  • Deniz Atik

Abstract

In the business disciplines such as marketing, when the occasional critical perspectives explore the concept of marketization, it is usually in the spirit of exploring a form of ‘excess’: too much commodification and overreach of marketing methods. This article takes the concept of ‘marketization’ into deeper theoretical territory, exploring in detail how the ideas of the influential social theorist Michel Foucault have shaped the contemporary concepts and realities of neoliberalism and marketization. The article also makes connections to marketing theory and practices, and indicates how these could evolve to keep marketization corralled and part of a large and varied mix of consumption practices.

Suggested Citation

  • Aras Özgün & Nikhilesh Dholakia & Deniz Atik, 2017. "Marketization and Foucault," Global Business Review, International Management Institute, vol. 18(3_suppl), pages 191-202, June.
    • Handle: RePEc:sae:globus:v:18:y:2017:i:3_suppl:p:s191-s202
    DOI: 10.1177/0972150917693335
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0972150917693335
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0972150917693335?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Jafari, Aliakbar & Aly, Marwa & Doherty, Anne Marie, 2022. "An analytical review of market system dynamics in consumer culture theory research: Insights from the sociology of markets," Journal of Business Research, Elsevier, vol. 139(C), pages 1261-1274.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:globus:v:18:y:2017:i:3_suppl:p:s191-s202. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: http://www.imi.edu/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.