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A Study of Export Marketing and Other Business Practices of Select Garment Exporters

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  • Lalit Mohan Kathuria
  • Raghbir Singh

Abstract

The Apparel industry is one of the largest sources of foreign exchange in the country. India exported garments worth US$6.46 billion in 2003. With the Multi-Fibre Arrangement (MFA) phase-out coming to an end in December 2004, India could be the big winner after China. India has the potential to increase its share from US$6 billion to US$20 billion by 2010. The dismantling of the quota regime presents both an opportunity as well as threat. Export markets will no longer be restricted for want of quotas whereas there looms a threat also, because markets will no longer be guaranteed by quotas. There is a need to devise new strategies, thus moving from cost-based competition to time-based and value-based competition. This paper examines the export marketing and other business practices of apparel exporters situated in Delhi and Ludhiana region. It also highlights the areas which required immediate attention of the owners of the studied units. In addition, the paper identifies the strategies for garment exporters that will help them in increasing their export share.

Suggested Citation

  • Lalit Mohan Kathuria & Raghbir Singh, 2005. "A Study of Export Marketing and Other Business Practices of Select Garment Exporters," Foreign Trade Review, , vol. 40(2), pages 69-88, July.
    • Handle: RePEc:sae:fortra:v:40:y:2005:i:2:p:69-88
    DOI: 10.1177/0015732515050205
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