IDEAS home Printed from https://ideas.repec.org/a/sae/evarev/v13y1989i4p323-354.html
   My bibliography  Save this article

Methodologies for Evaluating the Impact of Contraceptive Social Marketing Programs

Author

Listed:
  • Jane T. Bertrand

    (Tulane University)

  • John Stover

    (The Futures Group)

  • Robert Porter

    (Doremus, Porter, Novelli)

Abstract

The purpose of this article is to provide an overview of evaluation issues with regard to CSM programs. The diversity of research to be conducted, the methodological and logistic difficulties involved, and the problems in interpreting certain results may seem daunting. In fact, this helps to explain the relative dearth of evaluation research on CSM programs to date (although much more is expected to emerge on this subject in the next two to three years). However, CSM as a means of family planning service delivery is growing rapidly in numerous developing countries around the world. Behind this is a significant financial investment on the part of donor a gencies, and thus a great need on the part of the population community to learn more about the impact of CSM programs.

Suggested Citation

  • Jane T. Bertrand & John Stover & Robert Porter, 1989. "Methodologies for Evaluating the Impact of Contraceptive Social Marketing Programs," Evaluation Review, , vol. 13(4), pages 323-354, August.
    • Handle: RePEc:sae:evarev:v:13:y:1989:i:4:p:323-354
    DOI: 10.1177/0193841X8901300401
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/0193841X8901300401
    Download Restriction: no
    File URL: https://libkey.io/10.1177/0193841X8901300401?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Mark E. McBride & Jane T. Bertrand & Roberto Santiso & Victor Hugo Fernandez, 1987. "Cost Effectiveness of the Aprofam Program for Voluntary Surgical Contraception in Guatemala," Evaluation Review, , vol. 11(3), pages 300-326, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      More about this item

      Statistics

      Access and download statistics

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:evarev:v:13:y:1989:i:4:p:323-354. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.