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Teleshopping or Store Shopping? A Choice Model for Forecasting the Use of New Telecommunications-Based Services

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  • F Koppelman
  • I Salomon
  • K Proussaloglou

Abstract

Teleshopping provides an option to shop from home. To date, the adoption of such services by the residential sector has been slower than expected by many forecasters. In this paper teleshopping is considered within a framework of shopping behavior, including both in-home and out-of-home alternatives. Shopping is defined as the activity of gathering information that precedes the purchase decision. This definition focuses attention on the informational attributes of alternative shopping modes. It is hypothesized that, in addition to a demand for information, shopping activities also fulfill other recreational and social objectives. Consumers will choose a shopping mode that satisfies both the informational and the recreational needs, given the costs of shopping. A method is presented for forecasting the use of new technologies, by using teleshopping as a case study. The approach combines a qualitative analysis of consumers' responses to alternative shopping modes and a quantitative approach. A stated-preference choice model is presented. Preliminary model results indicate that socioeconomic characteristics, within the upper-middle-class sample surveyed, do not affect shopping mode choice, whereas ratings of shopping attributes and attitudes towards shopping activities are major factors in explaining shopping choice.

Suggested Citation

  • F Koppelman & I Salomon & K Proussaloglou, 1991. "Teleshopping or Store Shopping? A Choice Model for Forecasting the Use of New Telecommunications-Based Services," Environment and Planning B, , vol. 18(4), pages 473-489, December.
    • Handle: RePEc:sae:envirb:v:18:y:1991:i:4:p:473-489
    DOI: 10.1068/b180473
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    Cited by:

    1. Rotem-Mindali, Orit & Salomon, Ilan, 2007. "The impacts of E-retail on the choice of shopping trips and delivery: Some preliminary findings," Transportation Research Part A: Policy and Practice, Elsevier, vol. 41(2), pages 176-189, February.
    2. Rotem-Mindali, Orit, 2010. "E-tail versus retail: The effects on shopping related travel empirical evidence from Israel," Transport Policy, Elsevier, vol. 17(5), pages 312-322, September.
    3. Bhat, Chandra R. & Sivakumar, Aruna & Axhausen, Kay W., 2003. "An analysis of the impact of information and communication technologies on non-maintenance shopping activities," Transportation Research Part B: Methodological, Elsevier, vol. 37(10), pages 857-881, December.
    4. Ferrell, Christopher Erin, 2005. "The Effects of Teleshopping on Travel Behavior and Urban Form," University of California Transportation Center, Working Papers qt7911x32b, University of California Transportation Center.

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