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Consumer Subjectivity, Space, and Advertising Research

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  • D Leslie

    (Department of Geography, Brock University, St Catharines, Ontario L2S 3A1, Canada)

Abstract

In response to conditions of reflexive accumulation, advertising research has turned from positivist approaches dominant from the 1960s to the 1980s towards the use of qualitative method-ologies such as focus groups and ethnography. This includes an emphasis on place rather than space and signals a new mode of subjectification.

Suggested Citation

  • D Leslie, 1999. "Consumer Subjectivity, Space, and Advertising Research," Environment and Planning A, , vol. 31(8), pages 1443-1457, August.
    • Handle: RePEc:sae:envira:v:31:y:1999:i:8:p:1443-1457
    DOI: 10.1068/a311443
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