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Geodemographics in Practice: Developments in North America

Author

Listed:
  • R Flowerdew

    (Institute for Market and Social Analysis, 344 Dupont Street, Toronto, Ontario M5R 1V9; Department of Geography, University of Lancaster, Lancaster LA1 4YB, England)

  • W Goldstein

    (Compusearch Market and Social Research Ltd, 16 Madison Avenue, Toronto, Ontario M5R 2S1, Canada)

Abstract

Commercial applications of geodemographic data and associated techniques of market analysis are described from the perspective of companies in North America. After a discussion of the development of the industry and the types of data and services available, some important current trends are identified. Possible developments in the short-term future are reviewed, and the paper concludes with an evaluation of the prospects for the industry.

Suggested Citation

  • R Flowerdew & W Goldstein, 1989. "Geodemographics in Practice: Developments in North America," Environment and Planning A, , vol. 21(5), pages 605-616, May.
    • Handle: RePEc:sae:envira:v:21:y:1989:i:5:p:605-616
    DOI: 10.1068/a210605
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    Cited by:

    1. Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego, 2007. "Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience," Marketing Letters, Springer, vol. 18(1), pages 45-59, June.

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