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Geodemographics in Practice: Developments in Britain and Europe

Author

Listed:
  • J R Beaumont

    (Department of Business and Management, University of Stirling, Stirling FK9 4LA, Scotland)

  • K Inglis

    (CACI Market Analysis, 95a George Street, Edinburgh EH2 3HS, Scotland)

Abstract

Information can be a source of competitive advantage. As marketing has evolved from ‘mass marketing’ to ‘niche marketing’, spatially disaggregated market analyses have become essential for companies to be able to plan both tactically and strategically with regard to customers’ needs and competitive threats. The distinctive industry of companies providing geodemographic or market analyses developed in the mid-1970s and is now worth over £10 million per annum in Britain. Developments in Britain are summarised, and activities and potential opportunities across Europe are noted.

Suggested Citation

  • J R Beaumont & K Inglis, 1989. "Geodemographics in Practice: Developments in Britain and Europe," Environment and Planning A, , vol. 21(5), pages 587-604, May.
    • Handle: RePEc:sae:envira:v:21:y:1989:i:5:p:587-604
    DOI: 10.1068/a210587
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    Cited by:

    1. Óscar González-Benito & César Bustos-Reyes & Pablo Muñoz-Gallego, 2007. "Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience," Marketing Letters, Springer, vol. 18(1), pages 45-59, June.

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