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The Pharos Project: Solving the Building Materials Toxicity Challenge

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  • John H. Friar
  • Wendy D. Vittori

Abstract

The founder, Bill Walsh, with a background in law and a passion to protect the natural environment, has built a nonprofit venture that has pioneered the awareness of toxicity issues in the building industry. He finds himself at a crossroads because he needs an infusion of cash to bring to market the database on building product toxicity that he has developed. The options include whether to radically change the way he manages his nonprofit in order to grow or to change the company status to a Benefit Corporation. Bill is unsure whether he is the right person to implement either alternative.

Suggested Citation

  • John H. Friar & Wendy D. Vittori, 2017. "The Pharos Project: Solving the Building Materials Toxicity Challenge," Entrepreneurship Theory and Practice, , vol. 41(1), pages 131-141, January.
    • Handle: RePEc:sae:entthe:v:41:y:2017:i:1:p:131-141
    DOI: 10.1111/etap.12170
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