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Export Marketing Orientation in Small Firms

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  • Talaat Abdel-Malek

Abstract

The purpose of this article is to test empirically the hypothesis that managers of small firms are less export-oriented than those of larger firms. Testing was done by using data gathered by the author through personal interviews and a structured questionnaire from a sample of Canadian manufacturing firms which comprised exporters and non-exporters of various size. The results showed substantial similarity between small and large firms in terms of both managerial export-orientation and actual export involvement (exports as a ratio of total sales) of sample firms. Some proable reasons explaining this finding are given in the concluding section.

Suggested Citation

  • Talaat Abdel-Malek, 1978. "Export Marketing Orientation in Small Firms," Entrepreneurship Theory and Practice, , vol. 3(1), pages 25-34, July.
    • Handle: RePEc:sae:entthe:v:3:y:1978:i:1:p:25-34
    DOI: 10.1177/104225877800300104
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    Cited by:

    1. Preece, Stephen B. & Miles, Grant & Baetz, Mark C., 1999. "Explaining the international intensity and global diversity of early-stage technology-based firms," Journal of Business Venturing, Elsevier, vol. 14(3), pages 259-281, May.
    2. Peter G. P. Walters & Saeed Samiee, 1991. "A Model for Assessing Performance in Small U.S. Exporting Firms," Entrepreneurship Theory and Practice, , vol. 15(2), pages 33-50, January.

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