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Susan Murcott and Pure Home Water: Building a Sustainable Mission–Driven Enterprise in Northern Ghana

Author

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  • Teresa Nelson
  • Cynthia Ingols
  • Jennifer Christian–Murtie
  • Paul Myers

Abstract

Massachusetts Institute of Technology environmental engineer and social entrepreneur Susan Murcott has worked for more than two decades to deliver clean drinking water to the world's poorest citizens. The stakes are high: polluted water is one of the world's leading causes of disease and death, particularly for children under the age of five. In this case, Murcott launches a new social enterprise in the West African nation of Ghana. The demanding leadership role of the entrepreneur is highlighted as Murcott and her team face many standard start–up challenges around venture mission, market definition, and product pricing and quality within a culturally rich, global setting.

Suggested Citation

  • Teresa Nelson & Cynthia Ingols & Jennifer Christian–Murtie & Paul Myers, 2013. "Susan Murcott and Pure Home Water: Building a Sustainable Mission–Driven Enterprise in Northern Ghana," Entrepreneurship Theory and Practice, , vol. 37(4), pages 961-979, July.
    • Handle: RePEc:sae:entthe:v:37:y:2013:i:4:p:961-979
    DOI: 10.1111/j.1540-6520.2011.00448.x
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    Cited by:

    1. Reeti Kulshrestha & Arunaditya Sahay & Subhanjan Sengupta, 2022. "Constituents and Drivers of Mission Engagement for Social Enterprise Sustainability: A Systematic Review," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 31(1), pages 90-120, March.
    2. Nathalie N. Larsen & Martin Hannibal, 2021. "International social ventures: A literature review and guidance for future research," Journal of International Entrepreneurship, Springer, vol. 19(2), pages 223-255, June.
    3. Elham Naseri & Arnaud Igor Ndé-Tchoupé & Hezron T. Mwakabona & Charles Péguy Nanseu-Njiki & Chicgoua Noubactep & Karoli N. Njau & Kerstin D. Wydra, 2017. "Making Fe 0 -Based Filters a Universal Solution for Safe Drinking Water Provision," Sustainability, MDPI, vol. 9(7), pages 1-32, July.

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