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KenKen: The Wisdom Squared of Puzzling Businesses

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  • Elissa B. Grossman

Abstract

This case concerns a U.S. start–up's efforts to license and launch a Japanese puzzle known as KenKen. The case provides a historical review of the puzzle's conceptual emergence and subsequent commercialization, allowing students to explore the general challenges associated with launching an innovative, new product into a dynamic market of uncertain size and structure. The case facilitates discussion of qualitative (i.e., business model selection) and quantitative (i.e., market size and profit estimation) issues.

Suggested Citation

  • Elissa B. Grossman, 2013. "KenKen: The Wisdom Squared of Puzzling Businesses," Entrepreneurship Theory and Practice, , vol. 37(2), pages 435-451, March.
    • Handle: RePEc:sae:entthe:v:37:y:2013:i:2:p:435-451
    DOI: 10.1111/j.1540-6520.2011.00450.x
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