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P&G is Selling Oxydol!

Author

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  • Melissa Baucus
  • Sherrie Human
  • Tom Clark
  • David Rosenthal

Abstract

Todd Wichmann and Rich Owen must decide whether to leave their dream jobs working for Procter & Gamble (P&G) and start their own business. They need to engage in the business planning process to decide whether to purchase Oxydol, one of the oldest detergent brands at P&G. This includes assessing whether Oxydol represents a good opportunity and if they can turn around the brand's declining sales. The most difficult challenge for Todd and Rich, though, involves finding venture capital funding for purchasing a detergent brand at a time when venture capitalists invest mainly in high technology and Internet ventures.

Suggested Citation

  • Melissa Baucus & Sherrie Human & Tom Clark & David Rosenthal, 2011. "P&G is Selling Oxydol!," Entrepreneurship Theory and Practice, , vol. 35(2), pages 395-412, March.
    • Handle: RePEc:sae:entthe:v:35:y:2011:i:2:p:395-412
    DOI: 10.1111/j.1540-6520.2009.00355.x
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