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Dutch Druggists in Distress: Franchisees Facing the Complex Decision of how to React to Their Franchisor's Strategic Plans

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  • Evelien P. M. Croonen
  • Maryse J. Brand

Abstract

This case focuses on the decisions confronting Marc van der Bilt and his family. At the age of 59, Marc had been a franchisee of the Dutch DA drugstore chain for 23 years and had always planned to remain one until his retirement. In the spring of 2003, however, a change of management at the DA headquarters sparked major strategic changes to the DA chain that placed Marc and his family in a difficult position. They must decide on the future of their family business; should they go along with their franchisor's new plans or not?

Suggested Citation

  • Evelien P. M. Croonen & Maryse J. Brand, 2010. "Dutch Druggists in Distress: Franchisees Facing the Complex Decision of how to React to Their Franchisor's Strategic Plans," Entrepreneurship Theory and Practice, , vol. 34(5), pages 1021-1038, September.
    • Handle: RePEc:sae:entthe:v:34:y:2010:i:5:p:1021-1038
    DOI: 10.1111/j.1540-6520.2009.00352.x
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    Cited by:

    1. Evelien P. M. Croonen & Maryse J. Brand & Eelko K. R. E. Huizingh, 2016. "To be entrepreneurial, or not to be entrepreneurial? Explaining differences in franchisee entrepreneurial behavior within a franchise system," International Entrepreneurship and Management Journal, Springer, vol. 12(2), pages 531-553, June.

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