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Opt–e–scrip, Inc

Author

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  • Eleanor Ann Huser
  • Ethné Swartz

Abstract

Opt–e–scrip, Inc., has developed a patented test for determining the efficacy of drugs in individual patients so that doctors can prescribe the drug that really works for each person. In addition, test results show that older, less expensive drugs are often as or more efficacious than the newer, expensive drugs pushed by manufacturers. It, thus, benefits physicians, patients, and drug benefit payers. However, the company has had difficulty entering the market, given its complexity and their lack of resources. The test remains a product in search of an application and a customer willing to pay for its usage.

Suggested Citation

  • Eleanor Ann Huser & Ethné Swartz, 2010. "Opt–e–scrip, Inc," Entrepreneurship Theory and Practice, , vol. 34(2), pages 399-418, March.
    • Handle: RePEc:sae:entthe:v:34:y:2010:i:2:p:399-418
    DOI: 10.1111/j.1540-6520.2010.00380_1.x
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