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Customer Retention in a Competitive Power Market: Analysis of a ‘Double-Bounded Plus Follow-ups’ Questionnaire

Author

Listed:
  • Yongxin Cai
  • Iraj Deilami
  • Kenneth Train

Abstract

A model is developed and estimated that forecasts the share of an electric utility's customers who would switch to a competitor under various price discounts and service attributes (reliability, renewable power, energy conservation assistance, and customer service.) The method builds upon previous double-bounded dichotomous choice procedures, extended to account for the multi-attribute nature of electric power service.

Suggested Citation

  • Yongxin Cai & Iraj Deilami & Kenneth Train, 1998. "Customer Retention in a Competitive Power Market: Analysis of a ‘Double-Bounded Plus Follow-ups’ Questionnaire," The Energy Journal, , vol. 19(2), pages 191-215, April.
    • Handle: RePEc:sae:enejou:v:19:y:1998:i:2:p:191-215
    DOI: 10.5547/ISSN0195-6574-EJ-Vol19-No2-12
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