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Contextualizing the Broadcast Era: Nation, Commerce, and Constraint

Author

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  • William Uricchio

    (Utrecht University in the Netherlands)

Abstract

Programming scarcity that characterized the broadcast era, or what this article refers to as constraint , served very different goals. Often intertwined, these goals ranged from the formation of an ideologically coherent national public, to the protection of economic self-interest, to the explicit promotion of products and messages. They were deployed rather differently in the commercial American and state/public European spaces of television. The article explores a number of assumptions regarding the institution and medium of television that have persisted from the broadcast era into our own and that might well, given the very different structures of contemporary television, be repositioned. It outlines the contours of that repositioning, sketching the implications for some of our theoretical and methodological defaults.

Suggested Citation

  • William Uricchio, 2009. "Contextualizing the Broadcast Era: Nation, Commerce, and Constraint," The ANNALS of the American Academy of Political and Social Science, , vol. 625(1), pages 60-73, September.
    • Handle: RePEc:sae:anname:v:625:y:2009:i:1:p:60-73
    DOI: 10.1177/0002716209339145
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    Cited by:

    1. Jock Given, 2016. "“There Will Still Be Television but I Don’t Know What It Will Be Called!”: Narrating the End of Television in Australia and New Zealand," Media and Communication, Cogitatio Press, vol. 4(3), pages 109-122.

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