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Research Methods in Advertising

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  • Daniel Starch

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Suggested Citation

  • Daniel Starch, 1923. "Research Methods in Advertising," The ANNALS of the American Academy of Political and Social Science, , vol. 110(1), pages 139-143, November.
    • Handle: RePEc:sae:anname:v:110:y:1923:i:1:p:139-143
    DOI: 10.1177/000271622311000114
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    Cited by:

    1. Stefan Stremersch & Elke Cabooter & Ivan Guitart & Nuno Camacho, 2024. "Customer insights for innovation : A framework and research agenda for marketing," Post-Print hal-04731671, HAL.
    2. Lyubomira SPASOVA, 2022. "Original Interpretation of Attitudes in the Context of Advertising," Business & Management Compass, University of Economics Varna, issue 3-4, pages 183-197.

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