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Management of Multi Alliances for Innovation

Author

Listed:
  • Shilpi Jain
  • Pallavi Srivastava

    (Doctoral candidates, Management Development Institute, Gurgaon, India.)

Abstract

Sona Koyo Steering Systems Limited (SKSSL) is one of the major automobile component manufacturing organizations in India. A decade ago, SKSSL realized that they could not totally depend upon their technology partners for orders but needed to expand independently within the global market. The company had to become a partner of choice for its technical partners as well as for its global corporate customers. It was facing constraints because of contractual obligations under which the organization could not supply auto components to its partners’ customers. Further constraints were imposed by the Research and Development (R&D) investments and establishments. This case is about how Dr Surinder Kapur, founder chairman of SKSSL, was able to strategically increase the company’s global customer base and take the organization on the path of innovation.

Suggested Citation

  • Shilpi Jain & Pallavi Srivastava, 2009. "Management of Multi Alliances for Innovation," Asian Journal of Management Cases, , vol. 6(2), pages 135-156, July.
    • Handle: RePEc:sae:anjomc:v:6:y:2009:i:2:p:135-156
    DOI: 10.1177/097282010900600205
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