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ChangAn Automotive Co.—Making Supply Chains Work

Author

Listed:
  • Mark K.H. Goh
  • Miti Garg

Abstract

The car has evolved from being a horseless carriage to becoming a sophisticated engineering marvel. Accordingly, the challenges of modern day automotive supply chain management have become increasingly complex. This article describes the situation faced in a Chinese automotive supply chain by ChangAn Auto Co. Ltd (ChangAn)—China's fourth largest automotive manufacturer. The article elaborates upon the supply chain visibility and speed-to-market issues for ChangAn in the context of China's fast growth market realities and institutional environment.

Suggested Citation

  • Mark K.H. Goh & Miti Garg, 2008. "ChangAn Automotive Co.—Making Supply Chains Work," Asian Journal of Management Cases, , vol. 5(2), pages 57-71, September.
    • Handle: RePEc:sae:anjomc:v:5:y:2008:i:2:p:57-71
    DOI: 10.1177/097282010800500203
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