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Auction of Pakistani Cellular Mobile Licences

Author

Listed:
  • Sadaf Asir Hassan

    (This case study was written by Sadaf Asir Hassan to serve as a basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. This material may not be quoted, photocopied or reproduced in any form without the prior written consent of Lahore University of Management Sciences.)

Abstract

Delafone International, a telecommunications company based in Denmark, was preparing a bid for cellular mobile licences in Pakistan. Harris Scott, the CEO of the mobile unit of Delafone and Ammar Ahmad, a financial consultant, had to recommend an initial bid price for this licence. Since the first bid price was only a qualifier for the following auction stage, they also had to develop a strategy for the upcoming auction and decide on a walk-away price.

Suggested Citation

  • Sadaf Asir Hassan, 2005. "Auction of Pakistani Cellular Mobile Licences," Asian Journal of Management Cases, , vol. 2(1), pages 5-35, March.
    • Handle: RePEc:sae:anjomc:v:2:y:2005:i:1:p:5-35
    DOI: 10.1177/097282010500200103
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