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L’Oréal Thailand (B)

Author

Listed:
  • Dominique Turpin

    (IMD—International Institute for Management Development, PO Box 915, CH 1001 Lausanne, Switzerland, dominique.turpin@imd.ch)

Abstract

This is the second of a two case series (IMD-5-0612 and IMD-5-0613). The case describes the various actions taken by the management team of L’Oréal Thailand to restore the company’s profitability and competitive position. A video (IMD-5-0612-V) is available to accompany this case series.

Suggested Citation

  • Dominique Turpin, 2004. "L’Oréal Thailand (B)," Asian Journal of Management Cases, , vol. 1(2), pages 207-216, September.
    • Handle: RePEc:sae:anjomc:v:1:y:2004:i:2:p:207-216
    DOI: 10.1177/097282010400100208
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