IDEAS home Printed from https://ideas.repec.org/a/sae/anjomc/v1y2004i1p81-108.html
   My bibliography  Save this article

Bata: Strategic Choices

Author

Listed:
  • Jawaid Abdul Ghani

Abstract

The case describes the history of Bata (Pakistan) together with relevant information on major competitors in Pakistan's footwear industry. Bata started as a vertically inte grated manufacturer and soon dominated the industry. The development of the leather export industry and growth in consumer buying power in the eighties, selective imposition of sales tax in the mid-eighties, and lowering of trade barriers in the twenty-first cen tury, resulted in the emergence of firms specializing in different stages along the value chain. When this occurred, Bata's wide scope and vertical integration no longer re mained a source of competitive advantage, and resulted in threats from inexpensive imports and leaner and more specialized firms. The case allows students the opportunity to analyse outsourcing decisions, issues related to franchised versus company-owned stores, and introduction of global brands, in the context of a highly competitive and rapidly changing industry.

Suggested Citation

  • Jawaid Abdul Ghani, 2004. "Bata: Strategic Choices," Asian Journal of Management Cases, , vol. 1(1), pages 81-108, January.
    • Handle: RePEc:sae:anjomc:v:1:y:2004:i:1:p:81-108
    DOI: 10.1177/097282010400100107
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/097282010400100107
    Download Restriction: no
    File URL: https://libkey.io/10.1177/097282010400100107?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:anjomc:v:1:y:2004:i:1:p:81-108. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.