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Retail Location Decisions in the Moroccan Companies: Issues and Limitations - Case of a Bank Branch Establishment “Banque Populaireâ€

Author

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  • Najat Goubraim
  • Abdellatif Chakor

Abstract

The establishment of new outlets is very important for companies because it’s a decision that involves a high degree of risk and seeks substantial investments. A wrong choice can be costly to the company. Therefore decision makers use several methods to make their choice and judge the appropriate location of their point of sale, however, it’s sometimes difficult to select a method and the company may have to combine several methods at the same time to reach a satisfactory result, this decision also depends on the resources the company is willing to spend to conduct its studies. The banking sector is a sector in which location decisions are very common, we have chosen to illustrate our research with the case of a bank branch establishment and examine the methods used and their limitations.

Suggested Citation

  • Najat Goubraim & Abdellatif Chakor, 2014. "Retail Location Decisions in the Moroccan Companies: Issues and Limitations - Case of a Bank Branch Establishment “Banque Populaireâ€," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 3(5), pages 293-300.
    • Handle: RePEc:rss:jnljms:v3i5p1
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    References listed on IDEAS

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    1. Jérôme Baray, 2002. "Localisation commerciale multiple: Une application du traitement du signal et du modèle p-médian au développement d'un réseau de magasins de produits biologiques," Post-Print halshs-00101218, HAL.
    2. Gérard Cliquet & Jean-Michel Josselin, 2002. "Stratégies de localisation des entreprises commerciales et industrielles. De nouvelles perspectives," Post-Print halshs-00077052, HAL.
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