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The Failure of Most Entrepreneurial Technological Innovations to Diffuse: What the Literatures Say

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  • E. O. Chukwuma-Nwuba

Abstract

This paper in broad terms scrutinizes literatures to determine some of the reasons most technological innovations fail. It is guided by the fact that existing body of literature on innovation failure reveal that two-thirds of innovations fail. In particular, the article focuses on three industries the automobile, food and the computer/electronic industry with the aim of identifying some technologically sound products that have failed to diffuse and why with reference to when the products get to the market. Granting that government policy and the knowledge economy attest to the importance of innovation for human existence and humans continuously seek novel, sophisticated gadgets, consumers have the propensity to reject the adoption of an innovation, and this invariably leads to the innovation’s eventual failure to diffuse. As a result, firms and researchers are constantly seeking inventions either for commercialisation or for peer recognition in the case of University lecturers. This paper has two objectives: to uncover from literature why potential adopters reject technically sound products leading to their failure to diffuse from the perspective of the producer and the satisfaction derived by the consumers/users. Secondly, to ascertain specific reasons technologically sound products fail to diffuse.

Suggested Citation

  • E. O. Chukwuma-Nwuba, 2013. "The Failure of Most Entrepreneurial Technological Innovations to Diffuse: What the Literatures Say," International Journal of Management Sciences, Research Academy of Social Sciences, vol. 1(11), pages 463-470.
    • Handle: RePEc:rss:jnljms:v1i11p5
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    3. Maine, Elicia & Garnsey, Elizabeth, 2006. "Commercializing generic technology: The case of advanced materials ventures," Research Policy, Elsevier, vol. 35(3), pages 375-393, April.
    4. Onyango, Benjamin M. & Nayga, Rodolfo M., Jr., 2004. "Consumer Acceptance of Nutritionally Enhanced Genetically Modified Food: Relevance of Gene Transfer Technology," Journal of Agricultural and Resource Economics, Western Agricultural Economics Association, vol. 29(3), pages 1-17, December.
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