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An Explanatory Study of Women Entrepreneurs: The Key Success Factors to Start-up a Micro Business

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  • Maria Christina Liem
  • Tina Melinda
  • Imanuel Deny Krisna Aji

Abstract

The purpose of this paper is to examine the key success factors to start-up a micro business. This study has been limited for women entrepreneurs in micro business, who graduated from Entrepreneurship Short Courses (ESC) that held by University of Ciputra. This study is a qualitative study with open ended questioner and deep interview as data collection techniques and research result will be presented as an explorative descriptive paper. Research result identified that micro business entrepreneurs needed a strong motivation in order to start-up their micro business. There are four critical elements out of nine elements on Business Model Canvas (BMC) have been identified as the key success factors of micro business start-up stage: cost structure, value proposition, customer segments and key resources. This study, specific BMC for micro business is created by personal commitments and four critical elements of Business Model Canvas above.

Suggested Citation

  • Maria Christina Liem & Tina Melinda & Imanuel Deny Krisna Aji, 2014. "An Explanatory Study of Women Entrepreneurs: The Key Success Factors to Start-up a Micro Business," International Journal of Financial Economics, Research Academy of Social Sciences, vol. 3(3), pages 151-166.
    • Handle: RePEc:rss:jnljfe:v3i3p4
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    References listed on IDEAS

    as
    1. Paula Kantor, 2002. "Gender, Microenterprise Success and Cultural Context: The Case of South Asia," Entrepreneurship Theory and Practice, , vol. 26(4), pages 131-143, July.
    2. Laitinen, Erkki K., 2002. "A dynamic performance measurement system: evidence from small Finnish technology companies," Scandinavian Journal of Management, Elsevier, vol. 18(1), pages 65-99, March.
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