Viability of Coffee Vending Machine: An Assessment

This study aimed to determine the Viability of Coffee Vending Machine in Batangas City. Specifically, to present the profile of Coffee Vending Machine in terms of capitalization, location, number of years in operation, hours of operation, average monthly income, average number of customers per day; to determine the factors that contribute to the viability of coffee vending machine in terms of sales performance, operational performance, and financial performance, and to identify the problems encountered in the operation of the coffee vending machine. The present study was a descriptive research that used quantitative analysis whose respondents were 33 owners residing within the vicinity of Batangas City. The results revealed that the location of the machine was the primary concern of participants during the operation. The problem that most occurred was the minimum return of investment due to many competitors which popped out in the vicinity of Batangas City. This means that it greatly affects the business in terms of viability. The researchers highly recommend that vending machines must continuously operate depending on the location and operators must have enough capital to make the coffee vending machine business viable. The researchers suggest to the operators of the machine to handle any proof of capital return by providing a record, and to monitor the business enterprise.