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The Price Policy of the Strategic Planning of the Enterprise

Author

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  • Cristian - Marian BARBU

    („ARTIFEX” University, Bucharest, Romania)

Abstract

This article emphasizes that in establishing the price policy of an enterprise, we must take into account an internal coherence, as the price is the means to cover costs and to determine rentability, and an external coherence, as the price is the expression of the way in which demand manifests itself and of the way the prices of the competition have their evolution We also need to specify the overall elements of the strategic management of the enterprise that make up the framework to conceive the price policy. We need therefore to monitor the main stages of the strategic planning of the activities of an enterprise. Depending on their size, on the market as well, we can adopt strategies at various hierarchical levels: corporative, strategic unit and product.

Suggested Citation

  • Cristian - Marian BARBU, 2013. "The Price Policy of the Strategic Planning of the Enterprise," Romanian Statistical Review Supplement, Romanian Statistical Review, vol. 61(2), pages 185-195, May.
    • Handle: RePEc:rsr:supplm:v:61:y:2013:i:2:p:185-195
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    More about this item

    Keywords

    value; strategy; price policy; enterprise; objectives of the price policy;
    All these keywords.

    JEL classification:

    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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