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L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici

Author

Listed:
  • Alberto Bucci

    (Università degli Studi di Milano
    Université Catholique de Louvain, Louvain-la-Neuve (Belgio))

  • Massimiliano Castellani

    (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

  • Paolo Figini

    (Alma Mater Studiorum -Università di Bologna, sede di Rimini)

Abstract

In recent years sponsorship has become one of the most important promotion tools practiced by private companies. This paper develops the idea that sponsorship enters the production function as a kind of investment in immaterial capital, bringing the firm to a higher equilibrium level of production and profits. The effects of investment decisions in sponsorship are analysed in both a static and a dynamic framework.

Suggested Citation

  • Alberto Bucci & Massimiliano Castellani & Paolo Figini, 2003. "L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici," Rivista di Politica Economica, SIPI Spa, vol. 93(3), pages 183-224, May-June.
  • Handle: RePEc:rpo:ripoec:v:93:y:2003:i:3:p:183-224
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    Citations

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    Cited by:

    1. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2021. "Sponsorship’s Financial Sustainability for Cultural Conservation and Enhancement Strategies: An Innovative Model for Sponsees and Sponsors," Sustainability, MDPI, vol. 13(16), pages 1-28, August.
    2. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2017. "Sponsorship for the Sustainability of Historical-Architectural Heritage: Application of a Model’s Original Test Finalized to Maximize the Profitability of Private Investors," Sustainability, MDPI, vol. 9(10), pages 1-16, September.
    3. Luigi Dolores & Maria Macchiaroli & Gianluigi De Mare, 2020. "A Dynamic Model for the Financial Sustainability of the Restoration Sponsorship," Sustainability, MDPI, vol. 12(4), pages 1-27, February.

    More about this item

    JEL classification:

    • D92 - Microeconomics - - Micro-Based Behavioral Economics - - - Intertemporal Firm Choice, Investment, Capacity, and Financing
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • Z1 - Other Special Topics - - Cultural Economics

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