IDEAS home Printed from https://ideas.repec.org/a/rom/terumm/v5y2010i16p69-85.html
   My bibliography  Save this article

The Role Of Urban Tourism In The Strategical Development Of Brasov Area

Author

Listed:
  • Ruxandra Irina POPESCU

    (Faculty of Administration and Public Management, Academy of Economic Studies, Piata Romana 6, Bucharest, Romania)

  • Razvan-Andrei CORBOS

    (Faculty of Management, Academy of Economic Studies, Piata Romana 6, Bucharest, Romania)

Abstract

The present work proposes to analyze the importance of tourism in the development of an urban area. Taking into consideration the areas with touring potential existing in Romania, we chose Brasov, whose variety of resources in this field, can offer countless possibilities of developing the area. In the first part of the paper we presented some theoretical aspects regarding the urban tourism. The present tourism and traveling industry offers many opportunities, enthralling destinations, niche products, brands, offering for sale one of the most complex products on the planet. These elements impose the use of managerial and organizational abilities of a well prepared and enthusiast personnel. The second part includes the general characteristics of the area, geographic, demographic aspects, existing resources, such as the touring potential and the way of improving it, pointing the types of tourism practiced in the area and the touring offer made available to those who see Brasov a possible holiday destination. Finally we presented the touring development strategy of Brasov area, by marking the main objectives and the essential ways of fulfilling them: market evaluation, development vision, development plan and creating an area brand.

Suggested Citation

  • Ruxandra Irina POPESCU & Razvan-Andrei CORBOS, 2010. "The Role Of Urban Tourism In The Strategical Development Of Brasov Area," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(7(16)), pages 69-85, August.
    • Handle: RePEc:rom:terumm:v:5:y:2010:i:16:p:69-85
    as

    Download full text from publisher

    File URL: https://um.ase.ro/no16/6.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Rocio SERRANO BARQUIN & Silverio HERNANDEZ MORENO & Rebeca SERRANO BARQUIN, 2009. "Harmonic Tourism, Factor Of Sustainable Development In The City Of Toluca, Mexico," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 4(4(13)), pages 5-24, November.
    2. Vasiliki DELITHEOU & Maria VINIERATOU & Maria TOURI, 2010. "The Contribution Of Public And Private Investments To The Growth Of Conference Tourism In Greece," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 2(2), pages 165-178, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Amine Moulay, 2019. "Visitors’ attachment to tourist places in Manama, Bahrain. Towards urban tourism regeneration," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 5(3), pages 129-137.
    2. Xing HUIBIN & Azizan MARZUKI & Arman ABDUL RAZAK, 2012. "pROTECTIVE DEVELOPMENT OF CULTURAL HERITAGE TOURISM: THE CASE OF LIJIANG,CHINA," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(1), pages 39-54, February.
    3. Maria-Luminita Cojocea & Monica-Maria Coros, 2018. "Upscale And Luxury Hotels In Romania Facing Digital Advocacy: Success Or Failure?," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    4. Cornelia Pop & Cristina Balint, 2018. "Romanian Urban Tourism: A Survey Of Accommodation Facilities," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.
    5. Dana Badau & Adela Badau, 2018. "The motric, Educational, Recreational and Satisfaction Impact of Adventure Education Activities in the Urban Tourism Environment," Sustainability, MDPI, vol. 10(6), pages 1-13, June.
    6. Fernanda A. Ferreira & Oana Ruxandra Bode & Rozalia Veronica Rus & Valentin Toader, 2018. "The Influence Of Hotel Attributes On Room Rates. The Case Of Bucharest," JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, Babes-Bolyai University, Faculty of Business.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Silverio HERNANDEZ-MORENO & Jesús DE HOYOS-MARTINEZ, 2010. "Indicators Of Urban Sustainability In Mexico," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(7(16)), pages 46-60, August.
    2. Rakela Thano, 2013. "Touristic Investments In Saranda Region," Romanian Economic Business Review, Romanian-American University, vol. 8(2), pages 117-130, June.
    3. Ruxandra Irina POPESCU & Razvan Andrei CORBOS, 2011. "Vienna`S Branding Campaign €“ Strategic Option For Developing Austria`S Capital In A Top Tourism Destination," Theoretical and Empirical Researches in Urban Management, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 6(3), pages 43-60, August.
    4. Rakela Thano, 2013. "Touristic Investments in Saranda Region," Journal of Knowledge Management, Economics and Information Technology, ScientificPapers.org, vol. 3(2), pages 1-9, April.

    More about this item

    Keywords

    urban tourism; development vision; urban brand; development plan.;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:terumm:v:5:y:2010:i:16:p:69-85. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Colesca Sofia (email available below). General contact details of provider: https://edirc.repec.org/data/ccasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.