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Understanding Guanxi in the Asian Business Context

Author

Listed:
  • Trung Quang DINH

    (Witten Institute for Family Business)

  • Hilmar Þór HILMARSSON

    (University of Akureyri)

Abstract

Guanxi, an informal personal relationship, is an important element facilitating business success in China and other Asian countries that are influenced by Confucian culture. Despite recently increased research on guanxi and its roles in business context, the understanding of guanxi remains misapprehended or incomplete. This article attempts to disentangle this cultural and social phenomenon of guanxi to help Western businessmen better comprehend and manage guanxi more effectively when doing business in Asia especially in Chinese markets.

Suggested Citation

  • Trung Quang DINH & Hilmar Þór HILMARSSON, 2020. "Understanding Guanxi in the Asian Business Context," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 21(1), pages 12-22, March.
    • Handle: RePEc:rom:rmcimn:v:21:y:2020:i:1:p:12-22
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    File URL: https://www.rmci.ase.ro/no21vol1/02.pdf
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    More about this item

    Keywords

    Guanxi; personal relationship; business relationship; relational ties; network; Confucianism.;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • D1 - Microeconomics - - Household Behavior
    • L2 - Industrial Organization - - Firm Objectives, Organization, and Behavior

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