IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v15y2014i4p461-469.html
   My bibliography  Save this article

Strategic Segmentation – The Preamble of Developing a Company Strategy

Author

Listed:
  • Vasile DEAC

    (The Bucharest University of Economic Studies, Romania)

  • Aurelia STÃNESCU

    (The Bucharest University of Economic Studies, Romania)

Abstract

The financial and economic crisis that the world economy has experienced, more than any other disturbing factor, we believe that it must cause a brutal rupture of the daily routine of the companies regarding their strategic management approach. A first consequence of the crisis-strategic management report within a company is a need for its coherent strategic approach that would ensure the possibility of exceeding the current context and ensuring the necessary performance in the tough competition to follow. In this context, a relevant strategic segmentation of the portfolio of activities of the company and its analysis are essential initial aspects of this work. In this article based on research conducted in several national and international companies we will adress the key issues of strategic segmentation, identifying the errors to be avoided.

Suggested Citation

  • Vasile DEAC & Aurelia STÃNESCU, 2014. "Strategic Segmentation – The Preamble of Developing a Company Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(4), pages 461-469, October.
    • Handle: RePEc:rom:rmcimn:v:15:y:2014:i:4:p:461-469
    as

    Download full text from publisher

    File URL: https://rmci.ase.ro/no15vol4/06.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Alexandra Ioana IONESCU FLOREA & Rãzvan-Andrei CORBOª, 2015. "Supplier Relationship Strategies in the Automotive Industry: An International Comparative Analysis," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(4), pages 451-460, October.

    More about this item

    Keywords

    strategic segmentation; key success factors; strategic segmentation criteria; strategic segments.;
    All these keywords.

    JEL classification:

    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:15:y:2014:i:4:p:461-469. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marian Nastase (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.