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How do Market Concentration and Mimetic Behavior Influence Strategic Renewal?

Author

Listed:
  • Vasile DEAC

    (The Bucharest Academy of Economic Studies, Romania)

  • Alin Ionut DUMITRESCU-DRAGAN

    (The Rotterdam School of Management, Erasmus University)

Abstract

In the increasingly dynamic and competitive business environment of today, incumbent firms are facing rapid and profound changes in macro social, economic, political and technological conditions. Such a turbulent setting may disrupt the inertia of the incumbent firms, from a wide range of industries, and urge them to make drastic and often irreversible strategic decisions. Such vital strategic decisions include strategic renewal which, as the literature sustains, is a necessary requirement to remain competitive, but difficult to achieve. This paper aims to develop understanding on major areas of strategic renewal from the point of view of some aspects of the institutional environment. Its goal is to establish the relationship between different market conditions and the way companies react in terms of strategic renewal and change. Moreover it statistically investigates the degree to which companies decide to run in their own rhythm or just imitate other incumbent companies in the industry.

Suggested Citation

  • Vasile DEAC & Alin Ionut DUMITRESCU-DRAGAN, 2011. "How do Market Concentration and Mimetic Behavior Influence Strategic Renewal?," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 274-281, December.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:274-281
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    More about this item

    Keywords

    strategic renewal; mimetic behavior; market concentration; exploitation; exploration.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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