IDEAS home Printed from https://ideas.repec.org/a/rom/rmcimn/v12y2011i6p233-238.html
   My bibliography  Save this article

The Impact of Persuasive Communication in Advertising

Author

Listed:
  • Natalia COGALNICEANU

    (Academy of Economic Science of Moldova)

Abstract

Persuasive speeches and actions in the business world have become in time the most crucial elements, we might even say existential. Whether through negotiation or through manipulation, the partners or opponents, directs their efforts to obtain material benefits and/or emotional. The contemporary world is invaded with advertisements essentialy aimed (in addition to information) to persuade the consumers to buy products or services, even those which they do not necessarily need. Therefore, in the advertisements we can observe a wide range of persuasive techniques, whether they appear on television, radio, in newspapers, on the street or online display.

Suggested Citation

  • Natalia COGALNICEANU, 2011. "The Impact of Persuasive Communication in Advertising," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 233-238, December.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:233-238
    as

    Download full text from publisher

    File URL: https://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-36.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    communication; advertising.;

    JEL classification:

    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:233-238. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Marian Nastase (email available below). General contact details of provider: https://edirc.repec.org/data/mnasero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.