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Reorganizing the Foreign Markets Portofolio, Part of the Company's Competitive Strategy

Author

Listed:
  • Iuliana CIOCHINA

    (Constantin Brancoveanu University Pitesti, Romania)

  • Carmen IORDACHE

    (Constantin Brancoveanu University Pitesti, Romania)

  • Sorin MANOLE

    (Constantin Brancoveanu University Pitesti, Romania)

  • Razvan DECUSEARA

    (Constantin Brancoveanu University Pitesti, Romania)

  • Dorin HOARCA

    (Constantin Brancoveanu University Pitesti, Romania)

Abstract

At the basis of the analysis of potential markets stands the business policy of the firm. Company’s managers are the ones who decide which markets it will serve, according to the vision, mission and business philosophy of the company. Relevant markets of the company are usually found in a number of countries. The evaluation of the most attractive national market will depend on the company's major objectives and also on its priorities. Objectives considered for selection may include: growth and stability, recovery of investment, market share, the acceptable risk level, the way of approaching technology and innovation, brand image, independence and cooperation as general approach of business.

Suggested Citation

  • Iuliana CIOCHINA & Carmen IORDACHE & Sorin MANOLE & Razvan DECUSEARA & Dorin HOARCA, 2011. "Reorganizing the Foreign Markets Portofolio, Part of the Company's Competitive Strategy," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 202-207, December.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:202-207
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    More about this item

    Keywords

    competitive strategies; foreign market selection; firm’s market portfolio; internationalization.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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