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Development and Promotion of Educational Marketing Strategies

Author

Listed:
  • Galina BULAT

    (Pedagogical State University Ion Creanga, Chisinau, Republic of Moldova)

Abstract

The design of successful policies and their implementation through continuous development and modernization strategy, can ensure the permanence of institutions on educational market. Financial crunch, development of educational alternatives require promotion of modern systems for proper activity, as well as orientation towards marketing in order to provide appropriate educational services that fulfill the interests on an individual level as well as economy’s needs. In these circumstances, institutions have to develop and promote educational marketing strategies, using at the most of its capability the existing opportunities and resources in order to be as competitive as possible and to comply with the market competition.

Suggested Citation

  • Galina BULAT, 2011. "Development and Promotion of Educational Marketing Strategies," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(6), pages 129-134, December.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:6:p:129-134
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    File URL: https://rmci.ase.ro/no12vol1s/Vol-12_No-1S_Article-21.pdf
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    More about this item

    Keywords

    education market; educational marketing; marketing strategy; strategic planning; services; goals; development.;
    All these keywords.

    JEL classification:

    • M20 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - General
    • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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