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Systematisation of Corporate Planning

Author

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  • Lyudmila MIHAYLOVA

    (University of Rousse Angel Kanchev, Rousse, Bulgaria)

Abstract

The systematization of corporate planning is a subject that provokes the research interest due to the increased importance of strategic and long-term planning for the corporate development. This article analyzes some problem areas related to the differences between the essence and the procedures of long-term and strategic company planning. The aim is to highlight some views of strategic and long-term planning in companies and the distinguishing features between these categories, draw the attention of contemporary managers to pursuing and combining different methods depending on the characteristics of the company’s activity and the environment in which it operates.

Suggested Citation

  • Lyudmila MIHAYLOVA, 2011. "Systematisation of Corporate Planning," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 12(1), pages 165-171, March.
    • Handle: RePEc:rom:rmcimn:v:12:y:2011:i:1:p:165-171
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    More about this item

    Keywords

    corporate planning; management; strategic decisions; firm economic.;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm

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