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Types of Romanian Companies according to the Culture-Strategy Binomial

Author

Listed:
  • Ion VERBONCU

    (Bucharest Academy of Economic Studies, Romania)

  • Marian NASTASE

    (Bucharest Academy of Economic Studies, Romania)

  • Ovidiu NICOLESCU

    (Bucharest Academy of Economic Studies, Romania)

  • Ion POPA

    (Bucharest Academy of Economic Studies, Romania)

Abstract

The organization’s culture-strategy binomial requires a consistent approach of the external and internal factors that can impact on the company, influence its performance and existence and, consequently, the implementation of sound and explicit strategies that would allow the company to successfully cope with potential changes in the external environment and adapt in order to survive and develop. The organisational culture represents a component of competitive management applied in the most competitive corporations across the world and a premise for further development and efficient use of human resources potential in organisations. Internal and external levels, design and implementation, assessment and control, they are all integrated into the same logic, focusing on getting a better competitive position and meeting the stakeholders expectations.

Suggested Citation

  • Ion VERBONCU & Marian NASTASE & Ovidiu NICOLESCU & Ion POPA, 2010. "Types of Romanian Companies according to the Culture-Strategy Binomial," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 11(1), pages 66-75, March.
    • Handle: RePEc:rom:rmcimn:v:11:y:2010:i:1:p:66-75
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    File URL: https://www.rmci.ase.ro/no11vol1/Vol11_No1_Article6.pdf
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    Citations

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    Cited by:

    1. R?zvan C?t?lin DOBREA & Elena ?ERBAN, 2012. "Analysis of Foreign Direct Investment Determinants at the Level of a County in Romania," Economia. Seria Management, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 219-226, June.

    More about this item

    Keywords

    organizational culture; strategy; competitiveness; stakeholders.;
    All these keywords.

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility

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